Online Shopping and Design

Like many online action websites, many websites allow small businesses to create and maintain online shops (ecommerce online shopping carts), without the complexity that is involved in purchasing and developing an expensive stand alone ecommerce software solutions.

Customers are attracted to online shopping not only because of the high level of convenience, but also because of the broader selection, competitive pricing, and greater access to information. Business organizations seek to offer online shopping because it is much lower cost compared to bricks and mortar stores, offers access to a world wide market, increases customer value and builds sustainable capabilities.

A successful webstore is not just a good looking website with dynamic technical features, listed in many search engines. In addition to desseminating information, it is about building relationships and making money.

Privacy of personal information is a significant issue for some consumers. Different legal jurisdictions have different laws concerning privacy, and different levels of enforcement. Many consumers wish to avoid spam and telemarketing which could result from supplying contact information for these purposes, or provide a mechanism to opt-out of such contacts.

Many websites keep track of consumers shopping habits in order to suggest items and other websites to view. Brick-and-mortar stores also collect consumer information. Some ask for address and phone number at checkout, though consumers may refuse to provide it.

Online stores are usually available 24 hours a day, and many consumers have Internet access both at work and at home. Other establishments such as internet cafes and schools provide access as well. A visit to a conventional retail store requires travel and must take place during business hours.

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